Writing and Editing Content for the World Wide Web
Writing and Editing Content for the World Wide Web Tips for writing successful web content Shan Osborn Content is King Why do we care A website is only as good as its content. We want to get users to the information they seek quickly and easily We want content to translate into
direct impact and action 2 Definition Successful web content is the appropriate, well-planned, and logical combination of text, graphics, applications, etc., that are necessary to drive readers to take a desired action. 3
Successful web content is easy (simple) short balanced leading relevant accurate necessary current Bulleted lists and pull-quotes can dramatically improve scannability by providing
a quick overview of key points pointers to details about key information a concise format 4 Successful web content is not a brochure a journal article a technical report a book a poster
Writing for the Web is not the same as writing for print because people read differently on the Web. --Gerry McGovern, author The Web Content Style Guide 5 Measures of success
manageable user-centric respectful linkable clearly labeled (headings) valuable/purposeful professionally produced measurable 6 Tips for success Create a user persona for each audience set Have a technical editor and/or marketing staff
member review your content. Use headings to lead Use descriptive links Write for action Hire a writer! Remember: Less is more! 7
Learning Objectives Contrast the supply chain for physical goods with the customer-supplier duality of services. Discuss the challenge of managing service supply relationships. Classify business services based on the focus of the service and its importance to the outsourcing organization.
Squad car laptops. Access your personal information. Cell phone tracking. Triangulation (The tracing and measurement of a series or network of triangles in order to determine the distances and relative position)
Supervisory and Team Lead Pay Differentials added. CCAS Changes. Overall Contribution AND Performance ratings required. Additional Very High Score options added. These are the major changes and/or additions included in the October 2017 Federal Register notice.
Financial Decision Rules, cont. Internal Rate of Return (IRR): the discount rate that makes the NPV equal to zero . IRR = the rate of return on the investment. IRR Decision Rule: If the IRR is greater than or equal...
Red blood cells burst due to oxidative stress. How do Cells Become Oxygen-Stressed? No Build-up of Reactive Oxygen Species. G6PD. G6PD. G6PD deficiency Build-up of . reactive oxygen species. What is the function of normal G6PD? NAD binding domain.
Economia Bancária e Financeira * * Economia Bancaria e Financeira lic Economia * * * * * * * * * Principio de separação de Fisher w0 VA w*O 1. com mercado de capitais (yo-Co)(1+r) Yo+C1 Y1+C1 c1 Y1 y0-I...
The Renaissance World Studies September 22 I. Attitudes before the Renaissance It was not common to recognize individual accomplishments Artists/writers often did not put their names on their work Nobles inherited wealth and power, could not be earned Under the...
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