The Communication Process - Cengage

The Communication Process - Cengage

Business Communication: Process and Product, 8e Mary Ellen Guffey & Dana Loewy Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 1 2015Cengage CengageLearning. Learning.All AllRights RightsReserved. Reserved.May Maynot notbe bescanned, scanned,copied copiedor orduplicated,

duplicated,or orposted postedto toaapublicly publiclyaccessible accessiblewebsite, website,ininwhole wholeor orininpart. part. 2015 Chapter 4 Planning Business Messages 1. Sender has idea. 2. Sender encodes idea. 3. Sender selects channel and transmits message. 4. Receiver decodes message. 5. Feedback returns to sender.

Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 2 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Communication Process Communication climate Context and setting Background, experience Knowledge, mood Values, beliefs, culture

Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 3 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Factors That Shape Understanding Bypassing Differing frames of reference Lack of language skills Distractions Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 4

2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Barriers That Create Misunderstanding Realize that communication is imperfect. Adapt the message to the receiver. Improve your language and listening skills. Question your preconceptions. Encourage feedback. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 5 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Overcoming Communication

Obstacles Workplace writing should be: Purposeful Economical Audience oriented Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 6 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Defining Your Business Writing Goals Prewriting Analyze audience and purpose Anticipate audience and its reaction to message Adapt message to audience

Drafting Research background, collect information Organize information Draft first version Revising Edit for clarity, conciseness, tone and readability Proofread spelling, grammar, punctuation, format Evaluate whether the message will accomplish its goal Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 7 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Introducing the 3-x-3 Writing Process Revising 50%

Prewriting 25% Drafting 25% Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 8 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Pacing the Writing Process Primary Audience

Who is my primary reader or listener? Personal and professional relationship? What position is held in organization? How much is known about topic? Persons education, beliefs, culture, attitudes? Will reaction be neutral, positive, or negative? Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 9 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Anticipating and Profiling the Audience Secondary Audience How is secondary audience different from primary? Supply more background information?

Reshape message for secondary audience? Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 10 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Anticipating and Profiling the Audience WIIFM (Whats in it for me?) Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 11 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Remember that receivers will be

thinking Message importance Amount and speed of feedback Need for permanent record Cost Degree of formality Confidentiality, sensitivity Receivers preference Receivers technical expertise Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e

Ch. 4, Slide 12 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Factors Affecting Channel Choice 1. Spotlight audience benefits NOT: The warranty begins right away. BUT: The warranty starts working for you immediately 2. Develop the you view NOT: We have created an account dashboard that we love. BUT: Your account dashboard gives you complete control. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e

Ch. 4, Slide 13 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8 Adaptive Expert Writing Techniques 3. Be conversational but professional NOT: Your report was totally awesome! BUT: Your report was well written. 4. Express ideas positively NOT: We cant ship until May 1. BUT: We can ship on May 1. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 14 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

8 Adaptive Expert Writing Techniques 5. Be courteous NOT: You must complete the report. BUT: Please complete the report. 6. Employ bias-free language NOT: Our office girls can do this. BUT: Our office workers can do this. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 15 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8 Adaptive Expert Writing Techniques

7. Prefer plain language and familiar words NOT: The remuneration is BUT: The salary is 8. Use precise, vigorous words NOT: Please contact me. BUT: Please e-mail me. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 16 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8 Adaptive Expert Writing Techniques Sender Focus We are requiring all staffers to complete these forms in compliance with company

policy. Receiver Focus Please complete these forms so that you will be eligible for health and dental benefits. Because we need more space for our new inventory, we are having a two-for-one sale. This two-for-one sale enables you to buy a years supply of supplies but pay only for six months worth. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 17 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Developing Reader Benefits and the You View I and We View We take pleasure in announcing an agreement we made with HP to allow us to offer discounted printers in the student store. You View An agreement with HP allows you and other students to buy discounted printers at your student store. We are issuing a refund. You will receive a refund. I have a few questions on which Because your feedback is

I would like feedback. important, please tell us your thoughts. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 18 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Developing Reader Benefits and the You View Negative Expression You overlooked You state that You failed to You claim that You are wrong You do not understand Your delay

You forgot to Hidden Message You are careless. But I dont believe you. What were you thinking? Its probably untrue. I am right. You are not very bright. You are at fault. Besides being inefficient, you are stupid and careless. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 19 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Negative Expressions and Their Hidden Messages

Phase 1: Prewriting Team members work closely to determine purpose, audience, content, and organization. Phase 2: Drafting Team members work separately to collect information and compose first draft. Phase 3: Revising Team members work together to synthesize and edit, but individuals may do final formatting and proofreading. Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 20 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Three Phases in Team Writing Mary Ellen Guffey & Dana Loewy, Business Communication: Process and Product, 8e Ch. 4, Slide 21 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Team Collaboration Using a Wiki

Recently Viewed Presentations

  • FAITH & REASON and the decisions we make…

    FAITH & REASON and the decisions we make…

    PROPORTIONALISM Has to do with comparing or balancing the good and evil effects that an action causes in a given situation in relation to the end pursued. Everything depends upon the proportion established between the consequences of an act. INTRINSICALLY...
  • Light: The Cosmic Messenger - Physics

    Light: The Cosmic Messenger - Physics

    Chapter 5 Light: The Cosmic Messenger Outline Ch 5 Light: The Cosmic Messenger 5.1 Basic Properties of Light and Matter Light: electromagnetic waves Velocity (c = speed of light), wavelength and frequency (colors), energy.
  • Institute for Regulatory Policy Studies Distributed Resources Workshop

    Institute for Regulatory Policy Studies Distributed Resources Workshop

    The open-access revolution, from 436 to 636; from 888/889 to 2000 Kyoto and heightened environmental concerns The retail revolution -- and regulatory mandates for renewable portfolio standards Net metering . . . and the warp and the weft of the...
  • Integration Introduction  This is a very big chapter

    Integration Introduction This is a very big chapter

    In the trapezium rule we thought of the area under a curve being split into trapezia. To simplify this explanation, we will use rectangles now instead. The height of each rectangle is y at its x-coordinate. The width of each...
  • Discussion Topics - IN.gov

    Discussion Topics - IN.gov

    If you don't have bonds outstanding, we would look at bringing a debt service payment online, different tax impacts and implications of doing so. We are there from the beginning looking at the financial feasibility and then we work with...
  • Gene-specific Methylation Analyses

    Gene-specific Methylation Analyses

    methylation. in mammals occurs at . CpG. sites, where it serves many functions: Self vs. non-self identification (such as in viral/bacterial infection) Target for further regulatory events; examples: Maintenance methyltransferases (functions after replication on hemi-methylated DNA) Proteins involved in chromatin...
  • Innovation leadership - The World

    Innovation leadership - The World

    Innovation, leadership and professional learning: choices and consequences. Emeritus Professor Judyth Sachs. Macquarie University. Questions shaping the presentation. What shapes our practice? How can we think about leadership and professional learning in different ways?
  • The Knee Joint - Eiu

    The Knee Joint - Eiu

    THE KNEE JOINT BONES OF THE KNEE FEMUR Lateral condyle (6 left) Medial condyle (8 left) Intercondylar fossa (7 left) FEMUR FEMUR TIBIA Medial condyle Lateral condyle Tibial Tuberosicty Medial Malleolus TIBIA TIBIA Gerdy's tubercle IT band insertion FIBULA No...