Commuter Challenge A Reality Check Kathryn Winkler Executive Director, Founder Sustainable Alberta Association Coordinator of the National Commuter Challenge 223,12 Ave SW, Calgary Alberta, (403) 294-0904 www.calgarycocommute.ca www.commuterchallenge.ca Commuter Challenge What it is Expanding into year round programming National program Opportunities Commuter Challenge What it Is: is a not-for-profit initiative to promote healthier* commuting healthier including personal, social health, environmental,
economical a one week event during National Environment Week a friendly competition between organizations and municipalities for the distinction of having the healthiest commuters Since 1991 Commuter Challenge is: Practical Definition A valuable social marketing tool designed to change peoples commuter behaviour. Opportunity to engage workplaces. Use the resources of the organization
Peer influence co-workers, management Make sustainable commuting part of the popular culture Opportunity to compile workplace contact for year round TDM programming and collect valuable commuter data. 2008 National Commuter Challenge Results Results 41,580 25 1700 Registered Participants
Canadian Cities Workplaces KM Saved Gas Saved GHG emissions C02 3,168,922 115,811 484,719 302,142 km liters kg kg Commuter Challenge Results (one Canadian City) Results 11% of all participants who participated in the Commuter Challenge changed their behaviour from a drive alone car
commute. Of those 11%, 95% continued to use alternative modes throughout the summer (Based on a survey conducted 4 month after the event) Compare -All registered commuters with -Commuters who changed behaviour for the week. Survey all participants Survey of car drivers only Mode used one or m ore tim es during the event Mode used one or more times during the event Walking 3% 15%
26% Cycling 19% 23% Other Transit 13% 40% 3% Carpoolin g Teleworki ng 24% 31%
3% Expanding into Year Round Programming Workplace survey Identify additional opportunities Willingness to change If you usually commute by driving alone, please choose the statement that best reflects your feelings on taking alternative transportation. I would consider carpooling/vanpooling some of the time I would consider taking transit some of the time I would consider walking/cycling some of the time 63% 42% 37.5% Number of Trips by Mode Took public transit Walked/run/rollerbladed Partial drive/transit
Car/motorcycle Carpool/vanpool Bicycle Partial w alk/transit Other Did not w ork Worked from home 0 10 20 30 40 50 60 70 80
90 Incentives to motivate Transit use Items in orange are incentives that could be supported by Tundra Items in blue are typically not easily influenced by Tundra 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Subsidized monthly transit passes Transit service near my home
Sale of transit passes at w ork Transit stop location to w ork site Transit route and scheduling inf ormation Guarantee ride home in the event of an emergency More f lexible w ork hours Change of w ork shif t
Child care facilities at or near my w ork site More f ixed w ork hours Barriers to taking transit Items in orange are incentives that could be supported by Tundra Items in blue are typically not easily influenced by Tundra Taking transit takes too much time I walk, rollerblade, cycle, share a ride or telework Other Transit service doesn't run frequently enough I need my car to do errands or for personal reasons after or before work I like the independence of having my car I have personal safety concerns I have to make too many transfers I need my car for business reasons I have a disability that makes it diffi cult
I need my car to take kids to or from daycare or school 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Incentives to motivate Walking/Cycling Items in orange are incentives that could be supported by Tundra Items in blue are typically not easily influenced by Tundra 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Show ers and clothing lockers Bike routes and bike lanes on streets More sidew alks and safer
pedestrian crossing areas Secure & Access to convenient bicycle route bicycle maps parking racks Bicycle lockers An More flexible Guaranteed Seminars on experienced w ork hours ride home in safe cycling, cyclist or the event of w alking, Bike Buddy an jogging to ride w ith
emergency Barriers to Walk/jog or Cycle Items in orange are incentives that could be supported by Tundra Items in blue are typically not easily influenced by Tundra The distance from home to work is too far There are not adequate facilities to shower I take public transit, share a ride, or telecommute It takes too much time to get to work using these methods There are not adequate facilities to change and store extra clothing and gear I feel unsafe cycling in traffi c It is too diffi cult to transport clothes and work materials Errands before and after work make these options diffi cult I feel uncomfortable arriving at work in walking/cycling/jogging/blading attire I feel unsafe when commuting in the dark There are not adequate facilities to store bikes I am uncertain of cycling and walking routes I feel uncomfortable cycling/walking/jogging/blading alone It takes too much effo rt to change my routine I have a disability that makes it diffi
cult 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% National Program Commuter Challenge Host Organizations
Baker Creek Enhancement Society Bathurst Sustainable Development BEST Boundary Air Quality Committee Canmore Biosphere Institute of the Bow Valley City of Banff City of Edmonton City of Grand Prairie City of Kamloops
City of Kamloops City of Peterborough City of Regina - Climate Change Program County of Lambton EcoSuperior Green Venture i-Go
Kawartha Lakes PEI Transit Coalition Prince Albert Parkland Health Region RDCS & BC Transit Recreation and Park Association of the Yukon Region of Waterloo Resource Conservation Manitoba Smart Commute Sustainable Alberta Association The Corporation of the City of Guel TRAX Tres West Kootney Eco Society Canadian Commuter Challenge Steering Committee Create a collective front for social marketing
Consistent & convenient reporting tools National data opportunity to identify trends Coordinated message Leverage advertising dollar Partner with national private sector, ngos, government, and media. 2009 Program and Partners TeleTrips Sponsor of national committee and software TeleTrips Promoting teleworking at the highest levels of government and private industry TELUS National sponsor Environment Canada Commuter Challenge and Dfi Transport names Official Marks of the Crown Clean Air Day cross promotion Municipal initiatives - Commuter events
ProCycle CBC Opportunities Opportunities Changed commuter behavior during the event is lasting. Unique opportunity to leverage workplace resources to change commuter behavior Utilize peer influence at the workplace to change behavior Use result data to demonstrate social norm to influence future behavior change
Springboard for year round programming and partnerships Package Triple Bottom Line results Opportunities A win for Government A win for workplaces A win for private interest The public is receptive to the program Commuter Challenge A Reality Check Kathryn Winkler Executive Director, Sustainable Alberta Association Coordinator of the National Commuter Challenge 223,12 Ave SW, Calgary Alberta, (403) 294-0904 www.calgarycocommute.ca
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