T IO N S SOCIAL MEDIA IS LIKE A GUN SMART PEOPLE WILL USE IT AS A USEFUL TOOL NOT-SO-SMART PEOPLE WILL
SHOOT THEMSELVES IN THE FOOT WITH IT. 2 THE GOALS AND STRATEGIES OF SOCIAL MEDIA - Fan Engagement/Fan Community - Listen to and Lead the Conversation - Spread Information and Amplify positive messaging - Position school as the official source
3 SOCIAL MEDIA PLATFORMS - Common Facebook & Twitter - Instagram Pictures, Likes and Comments - Ask.fm Todays 20 questions meets Truth or Dare. Questions can come from anonymous users. - Snapchat Photo sharing application that disappears within seconds, can still have a screen shot taken of the picture though. - Tango Similar to FaceTime with video & voice capability
4 PLATFORM SUGGESTIONS Score updates In game pictures Promotions Engagement 140 characters or less Pictures Exclusive clips (in or out of game) behind the scenes
Pre game prep Post game celebration 10 second clips Pictures Twitter Instagra m Snapcha t
Faceboo k In-game videos Pre game pics Post game pics 15 second videos Pictures News/ Articles Calls to action Video Multiple photos
Lengthy Updates Pictures INCLUSION OF STUDENT-ATHLETES - Select student-athletes in every sport to follow. - Retweet POSITIVE student-athlete comments to create discussion outside of the school regarding your programs and student-athletes. - Brings the emotions of the team to the fans and school community. - Method of tracking student-athlete behavior (unofficially) - Encourage student-athletes to promote their own
games to increase attendance. 6 HOW CAN I BE EVERYWHERE? - Your twitter account can be used by multiple users. - Event managers, Activities Directors, Assistant Athletics Director, booster club members, and game workers are other possibilities.
- For big events, recent alumni in Communications are a good source. - It is a good way to increase your visibility as Athletics Director. - Have someone in attendance send you content for you to post
from wherever you may be if not at that site. - Have trustworthy students (i.e ASB President, officers, etc.) run social media at events. That gives them responsibility and accountability. They are also more in tuned with your audiences demographics. 7 LINKING YOUR TWITTER ACCOUNT TO FACEBOOK - Why would I want my school updates/information on
Facebook? It is another social media outlet for your patrons. Some individuals are not on Twitter, but only use Facebook. - Easy to link both together. You must have a Facebook account in order to link Twitter-Facebook messages. - You do not need to post on both social media networks, just post to Twitter. - This is an option for getting and sharing information, not necessarily for fan engagement. 8 SUGGESTIONS FOR TWITTER
- Consider your audience. - Interact when you get direct messages. It may answer other questions people have for you. - What information do your followers seek from you? Sport (tennis vs. football) - Level of play (Freshmen, JV, Varsity) - - How often to tweet? Every play, score, quarter, half, final score? - It is possible to TWEET TOO MUCH. 9 GAINING MORE FOLLOWERS - Post signs at athletic facilities
- Make announcements at events - Your twitter users will be prompted to consider following your @hsathletics twitter name any time they login. - Current students, recent alumni, and parents. - Twitter is used by a cross-section of your constituents - Media outlets will retweet your information and you eliminate press releases 10 SOCIAL MEDIA POLICY Participation in activities, groups, and teams is a
privilege at (insert high school). The use of social media by a student considered to be unbecoming of a (insert mascot here) may result in discipline including suspension or removal from the activity, group, leadership position, or team. 11 SOCIAL MEDIA DANGERS 12
WATCHING HUNDREDS OF THOUSANDS OF DOLLARS DISAPPEAR 13 WATCHING HUNDREDS OF THOUSANDS OF DOLLARS DISAPPEAR 14 SOCIAL MEDIA DANGERS Theres no such thing as
private social media. 15 SOCIAL MEDIA DANGERS Delete doesnt mean its deleted everywhere. 16 THINGS TO KNOW ABOUT SOCIAL MEDIA
Your sense of humor is not necessarily in tune with what the rest of the world thinks is funny. SOCIAL MEDIA DANGERS Retweets/shares/likes can get you in trouble. SOCIAL MEDIA DANGERS
Threats on Social Media are taken seriously. SOCIAL MEDIA DONTS Dont post anything you wouldnt want your mother to see. Its a simple but effective rule. Its plain common sense. SOCIAL MEDIA DONTS Dont post pictures with
alcohol, drugs or anything similar. Those acts are illegal. Sharing them is plain stupid. SOCIAL MEDIA DONTS Dont post anything that demeans women, minorities or any persons or groups you feel are different than you. SOCIAL MEDIA DONTS
Dont retweet/share/like inappropriate material. Retweeting is just as bad as you saying it. SOCIAL MEDIA DONTS Dont post/retweet/like offensive music lyrics, movie lines or anything that would be seen as inappropriate. SOCIAL MEDIA DOS
Take a breath before hitting send or post. Ask yourself: Is this really something I should post? What will others think when they see this? What would my grandmother think if she saw this? SOCIAL MEDIA DOS Make social media a trailer of your life, not a whole movie. People should see a brief peek into what it is like to be you but dont need a picture of every meal you eat.
SOCIAL MEDIA DOS Moderation is key, and recruiters tend to shy away from over activity. If you are Tweeting 20 or 30 times a day, what else are you doing with your life? SOCIAL MEDIA DOS Remember that you are always representing someone, whether its yourself, your
family, your school or your team. So act accordingly. SOCIAL MEDIA DOS Say thank you. This is always a good option. Student-athletes and athletic departments need to take time to thank those who support them. Fans, teammates and family for example. SOCIAL MEDIA DOS Support others. Student-athletes
can provide a positive example for other students by sending positive messages about their peers in other sports or activities at school. SOCIAL MEDIA DOS Share news and humor. Social media is meant to be fun. Join in conversations and share things you find interesting or entertaining.
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