National Pork Board Update Bill Winkelman Pork Production

National Pork Board Update Bill Winkelman Pork Production

National Pork Board Update Bill Winkelman Pork Production Per Year With weight and volume up, 2015 may be the largest pork production year on record! PEDv: Few sow herd breaks Data from 708 sow farms, 14 of 19 large systems reporting. 2.022 million sows! Todays U.S. Pork Production

Todays U.S. Pork Production So, where are we going? Support the National Pork Boards vision to: Goal 1 Build Consumer Trust Working collaboratively with food chain partners, the National Pork Board will enhance consumer trust in modern pork production by promoting producer adoption of on-farm management practices that reflect our ethical principles and by sharing our commitment to

continuous improvement with consumers and key stakeholders. Building Trust Antibiotics This IS a different situation! FDA regulated Involves food safety and human health Not pork-specific (crosses all species)

No real, strong advocates For customers, changes are a brand differentiator Our Focus: Research, Education, Communication Since 2000, $5.3 million invested in research Budget $600,000 $551,000 $527,000 $500,000 $468,000

$439,000 $431,000 $400,000 $357,000 $319,000 $300,000 $307,000$317,000$306,000 $271,000

$264,000 $236,000 $207,000 $192,000 $200,000 $112,000 $100,000 $0 2000

2001 2002 2003 2004 2005 2006 2007 2008

2009 2010 2011 2012 2013 2014 2015

National Pork Board Actions ACTION: National Pork Board adopted the new position and policy statement as presented in the June 2015 Board meeting. ACTION: The National Pork Board intends to allocate up to $1.4 million in funding of scientific research and antibiotic risk assessment studies, producer education and consumer awareness programs. Building Trust Common Industry Audit Goal Develop a workable, credible and affordable on-farm verification system

Objectives Consistent, reliable system assuring on-farm animal wellbeing and food safety Eliminate audit duplication and minimize administrative burden Develop consistent standards Create a process for inter- and intra-observer consistency and protection of herd health Goal 2 Drive Sustainable Production The National Pork Board will invest in research and producer education programs that enhance the

productivity and sustainability of pork production and deliver benefits to producers, consumers and the community. Drive Sustainable Production Swine Health American Association of Swine Veterinarians Task Force determination: PEDv NOT a surprise.

$15 millio n investmen t in a Swine Health Informatio n Center Anecdotal reports from the region Published papers from researchers

Researcher to researcher communications Reports to AASV Swine Health Committee BUT, what did we do with this information? New Swine Health Information Center Executive Director Dr. Paul Sundberg Board comprised of NPB, NPPC, AASV and at-large representatives Drive Sustainable Production USPCE Developing the next generation of pork producers Enrollment numbers of last offering of the following courses: 5 Years Ago 332

Current 439 In 5 Years 532 10-Year Growth Percentage 60 % Swine Production 291

316 394 35 % Monogastric Nutrition 358 422 484 35 %

Monogastric Nutrition (Graduate) 106 118 123 16 % Other* 41

50 58 29 % Course Introductory Swine Management 17 *Includes: Pork Fellows & Specialized Senior Capstone (ISU), Production Systems (AU), Swine Reproductive Management (graduate course NCSU) and Comparative Nutrition (OSU)

Drive Sustainable Production USPCE Developing the next generation of pork producers Number of individuals training in swine-related research at any given time: Level of Study 5 Years Ago Current In 5 Years* 10-Year Growth Percentage

Undergraduates 174 263 343 97 % Masters of Science 75

74 92 23 % Doctoral Candidates 58 65 75 29 %

Post-doctoral Fellows 12 14 20 *Assuming funding will increase 18 67 %

Goal 3 Grow Consumer Demand Working in concert with food chain partners, the National Pork Board will grow domestic and international consumer demand by focusing on porks improved nutrition, quality and sustainability. Grow Consumer Demand Export Goal By 2020, increase pork exports through access to new markets and expansion of existing markets, and achieve an increase of 9% average

annual increase in value and quantity, compared to 2014 year-end data. Key U.S. Pork Export Statistics: (January - May 2015) Value: $2.423B, 15% from 2014 Volume: 910,976 MT (2.01 B lbs.), 6% from 2014 25% of production Grow Consumer Demand China Population: 1.355 billion or 20% of world population More migration to urban areas Increasing disposable income Growing modern retail segment Outside experts, economists and

U.S. Meat Export Federation see China as the No.1 priority market for pork exports through 2025 Grow Consumer Demand China Self-sufficiency projected to be over 90% in 2020? Challenges: Scarcity of arable land High feed costs Pollution, water, disease Declining sow numbers and production Climbing live hog prices Is there a pork gap coming?

China has a zero-tolerance on ractopamine in pork imports Grow Consumer Demand U.S. Consumer Meat is trending: Protein is in! Fat is back! Grow Consumer Demand U.S. Consumer Grow Consumer Demand U.S. Consumer Segmentation Study 2010 vs. 2015 As compared to 2010, now significant group of consumers eat fresh pork 3+ times every two weeks.

In 2010, we could not find a group that ate fresh pork 3 times/week. Ave. number of serving at home in last 2 weeks Total U.S. NPB Target Fresh Pork 1.5

3.2 Total Beef 2.8 3.5 Chicken 3.9 4.6

Ground Beef 1.6 1.8 Beef Steaks/Roasts 1.2 1.7 Where do we go from here? Productivity measures are CRITICAL in 2015!

June report farrowing intentions look low, but the reason is that year-ago farrowings were high vs. the breeding herd. Litter size is back on its 2% growth path and March-May was RECORD LARGE litter sizes. Production up 12.2% week ending 6/26/15 Profit Past and Future The Opportunities Ahead

Elevate demand for U.S. pork in Asia and Latin America Working with NPPC on trade issues (MCOOL, TPP, new access) Expand the domestic consumer base and spending on pork Lead the conversation on antibiotics Develop capability to monitor and respond to foreign disease threat Continue to improve animal handling practices Support alternative production Be the catalyst bringing people and investment into our industry New Producer Tools for 2016

PQA revision and site assessment alignment with Common Audit Update and re-launch of our Safety System toolkit Resources for producers to create a We Care Barn Culture Zoetis Individual Pig Care extended to additional producers through NPB Small/Beginning Producer Resources - P.I.G. Self-study guide for Certified Swine Manager Program Thank you! This message funded by Americas Pork Producers and the Pork Checkoff

Recently Viewed Presentations

  • REDOXS© Trial Pilot

    REDOXS© Trial Pilot

    Obtaining Informed Consent Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans "Free and informed consent refers to the dialogue, information sharing and general process through which prospective subjects choose to participate in research involving themselves" Timing : When?
  • Presentación de PowerPoint - Cell Biol

    Presentación de PowerPoint - Cell Biol

    AMPK is conserved between different species AMPK: Energy Homeostasis and Apoptosis (Blast & ClustalW analysis) Consensus sequence (X, )XXS/TXXX : MVLIF : R>K>H Expasy Tools Scan Prosite [MVLIF]x(0,1)[RKH]xx[ST]xxx[MVLIF] FEBS Letters 361 (1995) 191-195 Dale S., et al. Target proteins for...
  • Elt Terminology

    Elt Terminology

    In ESL, it means helping the student a good idea to how they learn English. In the classroom, teachers can help students understand their own learning strengths and become better independent learners using what works and avoiding what doesn't. ......
  • Measurement: Reliability and Validity

    Measurement: Reliability and Validity

    Measurement: Reliability and Validity For a measure to be useful, it must be both reliable and valid Reliable = consistent in producing the same results every time the measure is used
  • NATs (Network Address Translators) - Columbia University

    NATs (Network Address Translators) - Columbia University

    NATs (Network Address Translators) Henning Schulzrinne Dept. of Computer Science Columbia University Fall 2003 NATs Network address translation = local, LAN-specific address space translated to small number of globally routable IP addresses Motivation: scarce address space cost: about $9k/year for...
  • Detective Inspector HAMLET Heward Wilkinson

    Detective Inspector HAMLET Heward Wilkinson

    Archetype of our time. Started with . Hamlet. Investigation of purported crime of murder. Formal detective novels start in nineteenth century Poe, Collins, Dickens, etc.
  • Organization Structure and Management Systems

    Organization Structure and Management Systems

    The role of hierarchy: bureaucratic control vs. modular integration Alternative structural forms ... 1997 The Generic Strategic Planning Cycle Organization Structure and Management Systems Evolution of the corporation Principles of organizational design The role of hierarchy: bureaucratic ...
  • What am I going to talk about today - DSPCSP

    What am I going to talk about today - DSPCSP

    Telco and subscriber. ISP and Internet user . VPN operator and enterprise. cloud application provider and cloud user. SLAs typically include (financial) penalties for . breaches. If objectives or penalties are too low, SLA is useless. If objectives or penalties...