An Innovative Solution to tackle food waste through
An Innovative Solution to tackle food waste through the collaborative power of ICT networks Outline of webinar Introduction of Saving Food Project (Eirini Kalemaki, ViLabs) Objectives, offer and approach of Saving Food project: Direct food redistribution, gleaning, engagement and change of lifestyle (Wim Vanobberghen, iMinds) The SavingFood Platform (Brian Pickering, IT- Innovation) Perceived benefit by food surplus redistribution initiative (Dan Woolley, Feedback)
Feedback on project, get to know your platform and investigating potential collaboration What is SavingFood? EU funded Research and Innovation Project Part of the CAPS initiative Runs from 1st Jan 2016 to 31 Dec 2017 Aims at designing and piloting a platform to: save surplus food in a more effective way empower people and influence behaviors towards more sustainable lifestyles. An open source platform, available for adoption and replication by other food
www.filab.hu HUNGARY Feedback www.feedbackglobal.org UNITED KINGDOM IT Innovation www.it-innovation.soton.ac.uk UNITED KINGDOM Hungarian Foodbank Association
www.elelmiszerbank.hu HUNGARY iMinds www.iminds.be BELGIUM Why SavingFood? Current food waste challenge Idea from Boroume, HFA, Feedback: combination of different models for saving surplus food and crops Power of ICT networks Different initiatives and solutions popping up (ICT based, awareness
campaigns etc.) but still food waste remains a challenge.. engagement barriers and a need for cooperation between all actors.. The opportunity offered through the CAPS call What is CAPS? Part of the research priorities of the Horizon 2020 aiming at designing and piloting online platforms creating awareness of sustainability problems and offering collaborative solutions based on networks enabling new forms of social innovation. Focus of CAPS : grassroots processes and practices to share
knowledge and achieve changes in lifestyles ICT network effect & action research not commercial outcomes! Competition vs Cooperation targeting different sustainability areas
The CAPS projects Objective of SavingFood Connecting all actors and stakeholders in the area of food surplus redistribution to people in need in order to create a pro-social movement to fight hunger and reduce food waste Raise awareness and foster behavioural change among multiple stakeholders to engage in food surplus redistribution to people in need Develop and run an awareness platform with 3 pilots that wants to provide a more efficient operational model, increase current levels of engagement and increase the output redistribution Allow other communities in EU to easily replicate SavingFood and join
the movement Analyse and understand the processes of collective awareness, collective intelligence and online networks The project A shared, simple-touse resource SavingFood offers a socially and environmentally responsible solution to the food waste challenge by developing an online networked community of various stakeholders who through collective awareness, knowledge sharing, motivations and incentives, will facilitate the redistribution of surplus food and leftover crops for the benefit of vulnerable groups in our society.
encouraging common experience and publicising success collaborating towards a common understanding and resolution to the problem SavingFood is a CAPS project, starting in January 2016 and finishing in December 2017 Approach (1): collaboration and knowledge sharing Foster large scale collaboration between donors and recipient organisations based on knowledge sharing
Online bridges between donors and recipients without storage facilities in between (direct redistribution vs indirect redistribution) (//Boroume system) Support by the food redistribution charity Crowdsourced map Support with extra data on traffic, weather, legislation Citizens as human sensors at local level: informing potential donors and recipients or notifying to food redistribution charity Approach (2) gleaning Building upon experiences from the EU Gleaning Network (UK, Belgium, Spain, Poland, Greece) Make gleaning activities more efficient and scalable Streamlining interactions among the actors by means of a virtual hub for
bridging food donors and charities Gleaning coordinator plans events, notifications/calender to volunteers about upcoming events, registration for a gleaning day Saving time for gleaning coordinators so that he can organise more at once and gleaning days can be organised quicker Allow the creation of spontaneous gleaning groups by citizens Approach (3): Awareness, engagement, behavioural change Raise awareness, engage citizens and provides motivations and incentives for change in behaviour lifestyle Connecting and engaging citizens and existing communities in order to participate in food surplus redistribution is the core Move beyond the current circles of converted => how foster engagement
and behaviour from non-participants today to food surplus? Research into broader circles of pilot communities with respect to levels of awareness and motivation, skills & capabilities, knowledge among donors, charities, citizens with respect to food surplus redistribution (June-July) Looking for experiences/studies/research done by platforms Approach (3) Awareness, engagement, behavioural change Foreseen interventions: awareness - enable exemplify - encourage Awareness & motivation events before each pilot phase Information (leaflets/brochures/social media/meetings) Motivational videos (information, knowledge, motivate)
Encourage Saving Food campaigner pledge/commitment (Ambassadors) SavingFood campaigner badge (sensors, gleaners, donors, recipients) Prompts (stickers, signs on strategic places that refer to food waste) Visualisation of food saved pro profile of donor (gamification) Self-assessment toolkit for organisations Exemplify:
Social media (Facebook) for posting pictures of food surplus saving events Grasroots organisations within project Enable: Training/information sessions User-friendly pilots/platform itself providing information on where to save food Pilots in 4 countries Gleaning Gleaning Food markets Direct food redistribution
Greece Hungary UK Belgium Gleaning Gleaning Direct food redistribution Work plan Present moment
(WP2 & WP3): Gathering user and data requirements Inventory of features of platform/pilots Research into current barriers and enables of engagement and behaviour Position ourselves to current online initiatives in order to
seek collaboration Platform and pilot deployment Iterative deployment: AGILE First version: M7 Second version: M9 Implementation First: Sept 16 - Jan 17 Second: March July 17 Third: August 17
Gradual expanding of involvement of communities (from very local to much broader regions) Platform in an ecosystem COCOORDINATOR ORDINATOR COMMUNITY COMMUNITY RECIPIE
RECIPIE NT NT DONO DONO RR online reports & social media POLICY
POLICY MAKERS MAKERS server database VOLUNTEE VOLUNTEE RS RS
online reports & social media Sustainability of SavingFood SavingFood will set up a Sustainability Working Group in November 2016 Composition will be made up of different organisations and stakeholders active in the area of food surplus redistribution SWG will work on supporting SavingFood and its uptake and replicability after the end of the project (December 2017)
Testimony of Feedback Round table with platforms: aim Getting to know your organisation and your feedback on our presentation and concept of SavingFood Engagement and behavioural change: Understand how other platform works & tackled the challenges they faced Learn from you best practices and insights in order to make our pilots as successful as possible and less food surplus will be wasted Investigating means of cooperation: How can SavingFood help you or where can we reinforce each other Creating awareness among larger groups and actors to save food surplus
Helping with research that benefits knowledge on food redistribution Support each other in engagement 5 general questions to set the scene, but follow-up individual interview if you are open to this You are not obliged to answer the questions Q&A: Your platform What are the main type of donors & recipients your platform targets? How does your platform work? Do you see communalities/differences with the one SavingFood wants to develop? How many people are involved and engaged and what is their profile?
Q & A: challenges What were the challenges you were facing? (technological, operational engagement of actors, influencing behaviours) Which one do you consider to be challenges that SavingFood will have to take into account as well? Q&A: addressing challenges How did you address these challenges? Which of your strategies do you recommend for SavingFood? Q&A: Next steps What are your next steps for your platform?
Q&A: Collaboration with SavingFood How do you see a potential collaboration with SavingFood? How can SavingFood help with your operations? Which type of information that SavingFood will gather is useful for you and how would you like to access it? Thank you! CONTACT: www.savingfood.eu [email protected] @saving_food
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