Introduction to Public Relations Ethics

Introduction to Public Relations Ethics

Ethics in Crisis Management Module Nine | Lesson One Lesson One | Introduction Prominent Ethical Issues In Crisis Situations Ethical Principles of Responsibility and Accountability Ethical Principle Of Humanistic Care Crisis Communication Objectives Attributions Of Crisis Responsibility-Situational Crisis Communication Theory

Lesson One | Introduction What is a crisis? Crisis interrupts the normal flow of business and requires immediate attention from the management A crisis can --create threats to public safety --cause financial loss --cause reputation loss

Lesson One | Introduction Major Types of Crises crises of the physical world, including natural disasters and failures of technology crises of the human climate, including confrontation with adversary groups and malevolent acts of governments, groups, and individuals crises of management failure

Lesson One | Introduction Five-stage Model For Crisis Management signal detection

probing and prevention damage containment Recovery learning Lesson One | Introduction Crisis Communication collection, processing, and dissemination of information required to address a crisis situation

an emerging field in applied communication studies involves ethical responsibilities by organizations before, during and after a crisis Lesson One | Introduction Ethical Principles of Responsibility and Accountability Responsibility-- morally based obligations and duties to others and to larger ethical and

moral codes, standards, and traditions Accountability-- readiness or preparedness to give an explanation or justification to stakeholders for ones judgments, intentions, and actions Lesson One | Introduction Ethical Principle Of Humanistic Care emphasizes the uniqueness and inherent worth of human beings

concerns the duty of all humans to others, specifically requiring a supportive response to individuals in suffering and in need the first priority of an organization in any crisis is to protect stakeholders from harm Lesson One | Introduction Crisis Communication Objectives to provide accurate, timely information to all targeted internal and external audiences

to demonstrate concern for the safety of lives to safeguard organizational facilities and assets to maintain a positive image of the organization as a good corporate or community citizen Lesson One | Introduction Attributions Of Crisis Responsibility Can the organization is viewed as a victim of

the event? Does the event occur due to factors that are unintentional or uncontrollable by the organization? Is the event preventable?

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