EERE Web Coordinators Meeting: February 18, 2016

EERE Web Coordinators Meeting: February 18, 2016

EERE Communications EERE Web Coordinators Meeting 02/18/2016 1 Agenda Web Coordinators Meeting Around the room Carolyn, Alex Usability study findings Theresa von Kuegelgen Newsletter template requirements Elizabeth Spencer Application template vs. energy.gov template Adrienne Elmore Analytics tip Linda McConnell

Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways 2 Agenda Web Coordinators Meeting Around the room Carolyn, Alex Usability study findings Theresa von Kuegelgen Newsletter template requirements Elizabeth Spencer

Application template vs. energy.gov template Adrienne Elmore Analytics tip Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways 3 Usability Study Recruited 7 participants from a list of potential

ones, representative of the website audience Conducted moderated and remote usability testing (GoToMeeting) from Jan. 20 Feb. 3, 2016 Tested participants with eight tasks relevant to the new redesign 4 Usability Study Findings Global Concerns Using top navigation to find technology information specific to an audience and thinking the top navigation is part of a specific website Difficulty finding and confusion about contact

information Difficulty navigating back to a specific website Using breadcrumbs 5 Agenda Web Coordinators Meeting Around the room Carolyn, Alex Usability study findings Theresa von Kuegelgen Newsletter template requirements Elizabeth Spencer Application template vs. energy.gov template Adrienne Elmore Analytics Tip Linda McConnell Updates from Carolyn:

o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways 6 Newsletter Template Requirements We recently updated Communication Standards to explain what you can do with the EERE template. You can find the updated standards here: energy.gov/eere/communicationstandards /electronic-newsletter-requirements-and-best-practices Heres what our template looks like

7 Newsletter Template Requirements 8 Newsletter Template Requirements You DO NOT need to go to the Web Governance Team to change: The gray banner The body section. This means you can do things like: Replace the gray banner with a photo banner (although this isnt recommended)

Put images in the body section Add columns Add callout boxes. You DO need to go to the Web Governance Team to change: The DOE/EERE header The font styles and colors The background colors The footer. 9 Agenda Web Coordinators Meeting Around the room Carolyn, Alex Usability study findings Theresa von Kuegelgen

Newsletter template requirements Elizabeth Spencer Application template vs. energy.gov template Adrienne Elmore Analytics tip Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways 10 Application Template vs. energy.gov Template 1

2 3 4 https://www4.eere.energy.gov/femp/requirements/ 11 Application Template vs. energy.gov Template 1. Header colors

Green is different, but in the family of EERE colors Gray banner in header is also approved 2. Banner EERE identifier, not energy.gov 3. Breadcrumbs optional 4. Footer

{{Sitename}} is a resource of the Department of Energy's {{Office}} Office. Contact Us | {{Office name}} | Office of Energy Efficiency & Renewable Energy 12 Application Template vs. energy.gov Template Flexible elements Search box "Login/Logout" and "Register" (administrative) links

Horizontal navigation Left navigation Application Template Style Guide, including heading styles and color palette http://nrel.github.io/eere-app-template/style-guide.html 13 Agenda Web Coordinators Meeting Around the room Carolyn, Alex Usability study findings Theresa von Kuegelgen Newsletter template requirements Elizabeth Spencer Application template vs. energy.gov template Adrienne Elmore

Analytics tip Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways 14 Analytics Tip: Unique Page Views vs. Page Views Any time a page is loaded by a users browser, the number of page views for that page is incremented. Unique Page Views

Eliminates multiple views of the same page during a session. Page Views All views are of the same page during a session are counted. Example: In the above example, Google Analytics would count the following for the EERE Home Page: Page Views: 3 Unique Page Views: 1 15 Analytics Tip: Unique Page Views vs. Page Views When to use Unique Page Views

For finding how many times a page was visited Page Views For calculating the exit rate for a group of pages exits = 100 * exits/page views 16 Agenda Web Coordinators Meeting Around the room Carolyn, Alex Usability study findings Theresa von Kuegelgen Newsletter template requirements Elizabeth Spencer Application template vs. energy.gov template Adrienne Elmore Analytics tip Linda McConnell

Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways 17 Next meeting: March 17, 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069 18

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