Desktop Publishing I - Mr. schiess' classroom

Desktop Publishing I - Mr. schiess' classroom

DESKTOP PUBLISHING I STATE SKILLS TEST REVIEW THE PLANNING STAGE A written plan is a good basis for discussing with the client what they need and how best to achieve their purpose. WHAT DOES THE PLAN NEED TO INCLUDE?

Give the project a Name. Then decide on a medium. (Paper or Digital) WHAT DOES THE PLAN NEED TO INCLUDE? PAGE SETUP/LAYOUT FOLDS LENGTH MULTIPLE PAGES

SINGLE PAGES DIGITAL PAGES FACING PAGES WORKING WITH PAGES THAT WILL FACE EACH OTHER ON THE PRINTED PUBLICATION SIDE BY SIDE WHAT DOES THE PLAN NEED TO INCLUDE? LAYOUT SKETCHES/THUMBNAILS A QUICK SKETCH WHOSE SOLE PURPOSE IS ROUGHING OUT AN IDEA OF WHAT THE FINAL DESIGN MIGHT LOOK

SERVES AS A CHANCE TO EXPERIMENT OR CREATE A PROTOTYPE OF AN IDEA A KIND OF BRAINSTORMING THROUGH PICTURE MAKING WILL HELP YOU COMMUNICATE YOUR ROUGH IDEA TO OTHER PEOPLE THUMBNAILS SHOULD INCLUDE ITEMS REQUIRED FOR THE CLIENTS NEEDS IMAGES BODY TEXT HEADLINES WHITE SPACE

PRINCIPLES TO APPLY CONTRAST BY DEFINITION DIFFERENCE DEGREES OF LIGHTNESS AND DARKNESS ON THE PAGE. ALSO, USED AS AN ORGANIZATIONAL AID SO THAT THE READER CAN DISTINCTLY IDENTIFY THE ORGANIZATION OF THE PUBLICATION. FOUR MOST COMMON METHODS OF CREATING CONTRAST SIZE SMALL VERSUS

LARGE VALUE (PLACEMENT IN LIST OR CURRENCY) COLOR CONTRASTING COLORS ON THE COLOR WHEEL TYPOGRAPHY REPETITION BY DEFINITION REPETITION IS THE DUPLICATION OF ELEMENTS OR DETAILS ON ONE OR MORE PAGES.

CREATE PATTERNS ON A PAGE THROUGHOUT A BOOK CREATE PATTERNS WHERE IT MATTERS HEADINGS BODY TEXT NAVIGATIONAL ELEMENTS THINGS TO REPEAT COLOR

FONTS SHAPES SIZES ALIGNMENT BY DEFINITION THE PLACEMENT OF TEXT OR GRAPHICS RELATIVE TO THE MARGINS. HORIZONTAL ALIGNMENT CAN REFER TO ALIGNMENT OF ELEMENTS RELATIVE TO THE MARGINS LEFT RIGHT

CENTER JUSTIFY VERTICAL ALIGNMENT CAN REFER TO THE ALIGNMENT OF ELEMENTS RELATIVE TO TOP OR BOTTOM OF PAGE(S) TOP MIDDLE BOTTOM PROXIMITY By definition arranging objects

(text and/or images) into groups in order to convey meaning and help disseminate the message. Proximity creates a bond between page elements.

Proximity can also be used to create directional flow - positioning element in such a way that the readers eyes are drawn through the text and to particular words or images that the designer wishes to emphasize. ADDITIONAL ELEMENTS TO REMEMBER RULE OF THIRDS BY DEFINITION THE RULE OF THIRDS STATES THAT AN IMAGE SHOULD BE IMAGINED AS DIVIDED INTO NINE EQUAL PARTS BY

TWO EQUALLYSPACED HORIZONTAL LINES AND TWO EQUALLYSPACED VERTICAL LINES, AND THAT IMPORTANT COMPOSITIONAL ELEMENTS SHOULD BE PLACED ALONG THESE LINES OR THEIR INTERSECTIONS. CREATES TENSION ENERGY INTEREST WHITE SPACE BY DEFINITION THE NONPRINTED SPACE OF MARGINS AND GUTTERS.

WHAT IT DOES GIVES READERS EYES A REST STOPS THE CLUTTER MAKES IT EASIER TO READ TYPOGRAPHY MAY BE DEFINED AS THE THEORY AND PRACTICE OF LETTER AND TYPEFACE DESIGN. IN OTHER WORDS, IT IS AN ART CONCERNED WITH DESIGN ELEMENTS THAT CAN BE APPLIED TO THE LETTERS AND TEXT (AS OPPOSED TO, SAY, IMAGES, TABLES, OR OTHER VISUAL ENHANCEMENTS) ON A PRINTED PAGE. TYPOGRAPHY

ALL TYPE BEGINS ON AN IMAGINARY HORIZONTAL LINE ON WHICH THE BOTTOM OF ALL UPPERCASE CHARACTERS AND THE BASE OF ALL LOWERCASE CHARACTERS FALL OR REST. THIS IS THE BASELINE LOWERCASE LETTERS HAVE A SET HEIGHT FOR EACH LETTER. THIS IS MEASURED BY THE LOWERCASE LETTER X. XHEIGHT: THE HEIGHT OF THE BODY OF ALL LOWERCASE LETTERS SUCH AS THE LETTER X IN A TYPEFACE. ALL THE LOWERCASE CHARACTERS IN A TYPEFACE ARE DESIGNED TO BE NO TALLER THAN THE XHEIGHT. LOWERCASE LETTERS HAVE: ASCENDERS: THE LOWERCASE LETTER THAT EXTENDS ABOVE THE XHEIGHT AS IN THE CHARACTERS B, D, F, H, K, AND L. DESCENDERS: THE LOWERCASE LETTERS THAT FALL BELOW THE BASELINE, AS IN

CHARACTERS G, J, P, AND Q. TYPOGRAPHY FONT: CATEGORIES OF TEXT SUCH AS ARIAL, GARAMOND, SCRIPT, AND FRANKLIN FONT FAMILY: FONTS ARE GROUPED INTO FAMILIES AND GIVEN A NAME SUCH AS ARIAL, GARAMOND, COMIC, AND TIMES. PICA: TRADITIONAL TYPOGRAPHIC MEASUREMENT OF 12 POINTS OR 1/6

OF AN INCH. POINT: THE BASIC MEASUREMENT SYSTEM USED TO MEASURE THE SIZE OF TYPE. THERE ARE 72 POINTS TO AN INCH. TYPOGRAPHY TYPE STYLE: STYLES ARE APPLIED TO A FONT, IE: BOLD, ITALICS, AND BOOK/HEAVY. TYPEFACE: A STYLE THAT HAS BEEN APPLIED TO A FONT. WHEN STYLES ARE APPLIED TO A FONT IT BECOMES A TYPEFACE. I.E: ARIAL BLACK, ARIAL NARROW, ARIAL ROUNDED MT BOLD

SANS SERIF: A TYPEFACE THAT IS STRAIGHTEDGED; E.G. ARIAL. SERIF: A TYPEFACE WITH LINES ON CURVES EXTENDING FROM THE ENDS OF THE LETTERS. TIMES NEW ROMAN; E.G. TIMES. REVERSE TYPE: WHITE OR LIGHTCOLORED TEXT THAT APPEARS AGAINST A DARKER BACKGROUND. LEADERS: DOTS, DASHES OR CHARACTERS THAT PROCEED TEXT OR AN ALIGN TAB SETTING. TYPOGRAPHY KERNING: THE PROCESS OF FINETUNING S P A C I N G BY ADJUSTING

THE SPACE BETWEEN CHARACTERS. TRACKING: A FEATURE THAT ENABLES YOU TO ADJUST THE RELATIVE SPACE BETWEEN CHARACTERS FOR SELECTED TEXT. LEADING: THE VERTICAL DISTANCE BETWEEN THE BASELINES OF TYPE. TYPOGRAPHY COLOR COLOR WHEEL: A VISUAL ARRANGEMENT OF COLORS IN A CIRCLE THAT IS SIMILAR TO

THE SPECTRUM OF LIGHT. COLOR ANALOGOUS COLORS: ARE THOSE COLORS THAT ARE NEAR EACH OTHER ON A COLOR WHEEL COLOR COMPLIMENTARY

COLORS: COLORS THAT APPEAR DIRECTLY ACROSS FROM EACH OTHER ON A COLOR WHEEL. COLOR Color Modes: The separation of color into channels. RGB: ACRONYM FOR RED, GREEN, BLUE, THE COLORS OF PROJECTED LIGHT FROM A COMPUTER MONITOR THAT WHEN COMBINED SIMULATE A SUBSET OF THE VISUAL SPECTRUM.

red, yellow, blue CMYK: A COLOR MODEL USED TO IDENTIFY A COLOR AS A PERCENTAGE OF THE COLORS CYAN, MAGENTA, YELLOW, AND BLACK. COLOR AND EMOTION IMAGES BITMAP/ RASTER (GRAPHIC FILE FORMAT): A METHOD USED FOR

STORING A COMPUTER GRAPHIC FILE THAT CONTAINS DOTBYDOT REPRESENTATIONS OF THE ORIGINAL GRAPHIC IMAGE. OFTEN CREATED WITH PAINT, CAMERA, OR SCANNER. IMAGES Layers (layering): The practice of placing text and image on top of each

other in a design. Opacity: the ability to see through one object or layer to another below it. Crop: To trim a graphic image.

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