Conclusion - East Carolina University

Introduction No magic here. All of the stuff that was thrown out of the sections can be put here. Just make sure you have the segments noted correctly. Conclusion (Bet you are glad to be at this point) Now that the 5 forces have been done, you are ready to do the introduction and the conclusion. This is a team effort! You have to bring the paper together. Page 82 of text. While it talks about KSFs you care about CSFs.

Q #6: What Are the C ritical Factors for C ompetitive Success? CSFs are those competitive factors most affecting every industry members ability to prosper. They concern Specific strategy elements Product attributes

Resources Competencies Competitive capabilities that a company needs to have to be competitively successful CSFs are attributes that spell the difference between Competitive success or failure

3-56 McGraw-Hill/Irwin 2005 TheMcGraw-Hill Companies, Inc. All rights reserved. Identifying Industry C ritical Success Factors Pinpointing CSFs involves determining On what basis do customers choose between competing brands of sellers?

What resources and competitive capabilities does a seller need to have to be competitively successful? What does it take for sellers to achieve a sustainable competitive advantage? CSFs consist of the 2 - 3 major determinants of competitive success

3-57 McGraw-Hill/Irwin 2005 TheMcGraw-Hill Companies, Inc. All rights reserved. Example: C SFs for Beer Industry Full utilization of brewing capacity to keep manufacturing costs low Strong network of wholesale distributors to gain access to retail outlets

Clever advertising to induce beer drinkers to buy a particular brand 3-59 McGraw-Hill/Irwin 2005 TheMcGraw-Hill Companies, Inc. All rights reserved. Example: C SFs for Tin and Aluminum C an Industry

Locating plants close to end-use customers to keep costs of shipping empty cans low Ability to market plant output within economical shipping distances 3-61 McGraw-Hill/Irwin 2005 TheMcGraw-Hill Companies, Inc. All rights reserved. C ore C oncept: Assessing Industry Attractiveness The degree to which an industry is

attractive or unattractive is often not the same for all industry participants or potential entrants. The opportunities an industry presents depend partly on a companys ability to capture them. 3-64 McGraw-Hill/Irwin 2005 TheMcGraw-Hill Companies, Inc. All rights reserved. Conclusion CSFs: Remember that they come from the paper, and are not additional material. Prognosis: Follow the outline Bibliography: in this section include both

your references and your reading list. Appendices: I would expect to see industry ratios at a minimum. You can add anything you think is relevant. Conclusion Consistency Check over the paper and make sure you are saying the same thing throughout. Typos. Spell checkers will not catch grammatical errors.