TA B L EO FC O N TEN TSWelcome to Personal Power! . 2DAY 1 o The Key to Personal Power. 4DAY 2 o The Controlling Force That Directs Your Life. BDAY 3 o Taking Control: The First Step.14DAY 4 o The Science of Success Conditioning:Neuro-Associative Conditioning (NAC).18DAYS 5-7 o What Everyone Wants and How You Can Get It!.22DAY 8 o The Power of Focus.28DAY 9 o Values and Beliefs: The Source of Success or Failure.32DAY 10 o How to Take Complete Control of Your Life .42DAY 11 o The Power of “Why” .46DAYS 12-14 o Creating Your Future:The Goal Setting Workshop .50DAY 15 o Success Conditioning: The Power of Rituals .54DAY 16 o Anchoring Yourself to Success .58DAY 17 o How to Condition Yourself for Wealth.64DAY 18 o Ending Financial Self-Sabotage .70DAYS 19-2 1 o Overcoming Fears of Failure and Successand Overcoming Fear of Rejection .74DAY 22 o Eliminating Self-Sabotageand Creating Unstoppable Self-Confidence .82DAY 23 o How to Increase Your Energy .88DAY 24 o The Power of Successful Relationships .02DAY 25 o How to Solve Problems Quickly and Effectively .96DAYS 26-30 o My Personal Challenge to You .100SUBLIMINAL o Total Self-Confidenceand Vibrant Health and Energy. .106SUBLIMINAL o Unlimited Financial Successand Getting into Action!.108BONUS o P0WER TALK!’s The Driving Force:The Six Human Needs .110BONUS o P0 WER TALK!’s Meetings With Masters.122Index.129ANTHONY ROBBINS’ LIVE EVENT INFORMATION.1551

Welcome to Personal Power, and congratulations on your commitment tomeasurably improve the quality of your personal and professional life! You areabout to join millions of extraordinary people who have invested in andexperienced the amazing benefits of this 30-day audio coaching system. I amespecially honored and excited to welcome you to this special, new edition,Personal Power II: The Driving Force, and to share with you how important thisjournal can be to your success with this program.Designed to be used after you listen to each day’s session, your PersonalSuccess Journal is a place to consistently capture the key concepts and “actionitems” of each dais session. This simple system will help you maximize thebenefits you experience. Your journal is written to reinforce specific stories,examples, and principles, so if YOU browse through it right now, it may makelittle sense to you. (This is not a set of Cliff’s Notes!) But when you review thesummaries and complete the assignments each day following your audiosession, you’ll find this journal to be extremely valuable in accelerating theprocess of creating change and in expanding your appreciation of your personalprogress.I’m a firm believer in the adage that if your life’s worth living, it’s worthrecording so in addition to the written exercises, be sure to take some extramoments each day to jot down a few notes about the events in your life, howyou’re feeling, what you’re pleased and excited about, and to acknowledge thepositive changes you’re making. Personally, I’ve kept journals for nearly twodecades, and I know you’ll find real value in putting your thoughts, ideas, andemotions on paper: There’s a certain level of clarity that comes from journalwriting that’s difficult to reach any other way. This is such a simple yetrewarding process! The value of it “creeps up” on you. It’s like watchingchildren as they grow up: Sometimes it’s difficult to see how much they’regrowing if we’re their parents, but when yousee a child after being away for a while, the growth is so obvious! A journalgives you a chronicle of your own progress, and when you look back on it in thefuture, you’ll have that sense of distance that allows you to see and appreciatejust how far you’ve come.Here are a few simple steps for getting the most from your journal:1.2.3.Each day, Monday through Friday, listen to the assigned tape or CD.After the session, open your journal and take immediate action on theday’s “assignment.”Before you close it for the day, take a few minutes to reinforce yourlearning by jotting down any additional thoughts or feelings in yourjournal about what you learned and how you’re going to use theprogress you’ve already made.So let’s go! I know you’re as anxious as I am for you to get started. It’s amazingto think what exciting things are in store for you between now and the end of thenext 30 days. Throughout that time and until we meet in person, remember to.Live with passionWarmest regards,23

What changes your life is making decisions and using your Personal Power,1.Two decisions I’ve been putting off which, when I make them now, willchange my life:2.Three simple things I can do immediately that will be consistent with mytwo new decisions:which is your ability to take consistent action.The Ultimate Success Formula1.Know your outcome.2.Get yourself to take action by deciding to do so.3.Notice what you’re getting from your actions.4.If what you’re doing is not working, change your approach.To save time and energy, use role models to accelerate the pace of your success:1.Find someone who’s already getting the results you want.2.Find out what that person is doing.3.Do the same things, and you’ll get the same results.It’s impossible to fail as long as you learn something from what you do!YOUR ASSIGNMENT:1.2.Write two decisions you’ve been putting off which, when youmake them now, will change your life.Now that you’ve made a real decision, you must take immediateaction. To do that, write down the first few steps. What are threesimple things you could do immediately—right now—that wouldbe consistent with your new decisions? (For example, if youdecided to stop smoking, what could you do with the cigarettes thatare in the house right now?) Who could you call? What could youcommit to? What letter could you write? What could you doinstead of your old behavior? List the immediate actions, and thentake action on them right now, in this moment.“There’s alwaysa way if you’recommitted.”Never leave the site of setting a goal or making a decision without takingsome action toward its attainment. That’s how you create momentum and startto tap into the real driving force within you.45


Ultimately, everything we do in our lives is driven by our fundamental need to1.Four new actions I know I should take now:avoid pain and our desire to gain pleasure; both are biologically driven andconstitute a controlling force in our lives.We will do far more to avoid pain than we will to gain pleasure. Pain is thegreater motivator in the short term.At any moment in time, whatever you focus your attention on is what is mostreal to you. Therefore, if you want to change your behavior, you must focusyour attention not changing your behavior will be more painful than changing ithow changing will bring you measurable and immediate pleasure“For every disciplinedeffort there is amultiple reward.”You must change what you link pain and pleasure to in order to change yourbehavior.Use pain and pleasure instead of letting pain and pleasure use you!YOUR ASSIGNMENT:To take control of your life, you must take control of the force of decision. Thepower to change anything in your life is born the moment you make a realdecision-which by definition is something you take immediate action upon.Take the following steps now:1. List four new actions you know you should take now.2. What is the pain you’ve associated with these actions that has kept youfrom following through? Write it down.3. List any pleasures you were able to get from not following through onthese four actions.4. For each of these actions, describe in a paragraph what it will cost youif you don’t follow through. What will you miss out on? What will youlose?5. Now begin to associate pleasure with taking action by asking yourselfthese questions. What are all the benefits you’ll gain by taking action ineach of these areas now? How will it enhance your life? How will itcreate greater joy happiness, success, freedom, or pride? Write youranswers.82.The pain I’ve associated with these actions in the past:9

3.The pleasure I took from not following through in the past:4.What it will cost me if I don’t follow through now:1011

5.The benefits I’ll gain by taking action in each of these areas now:1213

Specifically, what drives our lives is our neuro-associations; i.e., whateverYOUR ASSIGNMENT:pleasure or pain we associate or “link” to a situation in our nervous system isgoing to determine our behavior.If we want to change our lives, we must change our neuro-associations.1. The science you’re going to learn in this program is NeuroAssociativeConditioning (NAC” ). This system will allow you to link massivepleasure to tasks you’ve been putting off, but need to take action ontoday, and link pain to behaviors you’re currently indulging in but needto stop-both of which will help you tap into the natural principles ofyour nervous system. The use of this program will give you a way totake direct control of all your behaviors and emotions, but in a way thatsimply requires the power of reinforcement not discipline.2. In this session, you learned to ask yourself, “What are some of thenegative associations I’ve made in the past that have kept me fromtaking the actions I need to take to achieve my ultimate desires?”3. Your neuro-associations control your level of motivation.Every single action you take has an effect on your destiny. If we study destiny,we find everything in life has four parts:1. Everything we think or do is a cause set in motion.2. Every one of our thoughts and actions is going to have an effect orresult in our lives.3. Our results begin to “stack up” to take our lives in a particulardirection.4. For every direction there is an ultimate destination or destiny1.2.Write down three neuro-associations you’ve made in the past that haveshaped your destiny positively.List three neuro-associations that have been disempowering you untilnow.Decide you will change these today.Simple awareness can be curative. It can break the pattern of allowing ourunconscious conditioning to control us.1.Three neuro-associations I’ve Made in the past that have shaped my destinypositively:“The past does notequal the future.”It’s important for you now to begin to answer two questions: What is yourultimate destiny? What do you want your life to be about? While few peopleknow precisely how their lives will turn out, we can certainly decide in advancethe kind of person we want to become and how we want to live our lives.Having this “bigger picture” can pull us through some of the short-term toughtimes and keep things in perspective, allowing us to remain happy, fulfilled, anddriven to achieve our dreams.1415

2.Three neuro-associations that have disempowered me until now:1617

To change your life you must change your neuro-associations. Three thingsmust be in place for you to make these changes and count on them to last. Theyare the three fundamentals of NAC:1. Get leverage on yourself. To do this, three levels of responsibility arenecessary-you must decide the following:A. Something must change.B. I must change it.C. I can change it.2. Interrupt your current pattern of association. You must scramblethe old pattern of thinking and feeling; this is best done by usingsomething unusual, such as making a radical change in what you say orhow you move your body.3. Condition a new, empowering association. Install a new choice, andreinforce it until it is conditioned. Any thought, emotion or behaviorthat is consistently reinforced will become a habit (a conditionedpattern). Link pleasure to your new choice. Reward yourselfemotionally for even small progress, and find yourself developing newpatterns quickly.Here is a bizarre, outrageous, and effective way to get leverage and breakyour pattern:Get a weigh-loss buddy and promise him or her and agroup of other friends that you will begin a strictregimen of healthy foods and enjoyable exercise.Further commit to them that if you break your promise,you will eat a whole can of Alpo dog food.The woman who shared this with me told me that she and her friend kepttheir cans in plain view at all times (no pun intended!) to remind them oftheir commitments. When they started to feel hunger pangs or consideredskipping exercise, they’d pick up the can and read the label. Suchappetizing ingredients as “horsemeat chunks” helped them achieve theirgoals without a hitch!1. Ten reasons why I must change now, and why I know I can do it:YOUR ASSIGNMENT:For each of the four actions you listed yesterday, do the following:1. Get leverage: Write down 10 reasons why you must change thatbehavior now; then list all the reasons why you know you can do it.2. Interrupt your own pattern: Design four or five ways to get yourself outof the limiting association—and do them!3. Condition yourself by rehearsing your new behavior. Give yourself asense of accomplishment and exhila