THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLEBrought to you by FlyHeartStephen Covey has written a remarkable book about the human condition, so elegantly written, sounderstanding of our embedded concerns, so useful for our organization and personal lives, that it'sgoing to be my gift to everyone I know.-- Warren Bennis, author of On Becoming a LeaderI've never known any teacher or mentor on improving personal effectiveness to generate such anoverwhelmingly positive reaction. This book captures beautifully Stephen's philosophy of principles.I think anyone reading it will quickly understand the enormous reaction I and others have had to Dr.Covey's teachings.-- John Pepper, President, Procter and GambleStephen Covey is an American Socrates, opening your mind to the 'permanent things' -- values,family, relationships, communicating.-- Brian Tracy, author of Psychology of AchievementStephen R. Covey's book teaches with power, conviction, and feeling. Both the content and themethodology of these principles form a solid foundation for effective communication. As an educator,I think this book to be a significant addition to my library.-- William Rolfe Kerr, Utah Commissioner of Higher EducationFew students of management and organization -- and people -- have thought as long and hard aboutfirst principles as Stephen Covey. In The Seven Habits of Highly Effective People, he offers us anopportunity, not a how-to guide. The opportunity is to explore ourselves and our impact on others,and to do so by taking advantage of his profound insights. It is a wonderful book that could changeyour life.-- Tom Peters, author of In Search of ExcellenceThe ethical basis for human relations in this book defines a way of life, not just a methodology forsucceeding at business. That it works is apparent.-- Bruce L. Christensen, President, Public Broadcasting ServiceAt a time when American organizations desperately need to energize people and produce leaders atall levels, Covey provides an empowering philosophy for life that is also the best guarantee of successin business.a perfect blend of wisdom, compassion, and practical experience.-- Rosabeth Moss Kanter, editor of the Harvard Business Review and author of When Giants Learn to DanceI have learned so much from Stephen Covey over the years that every time I sit down to write, I'mworried about subconscious plagiarism! Seven Habits is not pop psychology or trendy self-help. It issolid wisdom and sound principles.-- Richard M. Eyre, author of Life Balance and Teaching Children ValuesWe could do well to make the reading and use of this book a requirement for anyone at any level ofpublic service. It would be far more effective than any legislation regarding ethical conduct.-- Senator Jake Garn, first senator in spaceWhen Stephen Covey talks, executives listen.-- Dun's Business Month

THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLEBrought to you by FlyHeartStephen Covey's inspirational book will undoubtedly be the psychology handbook of the '90s. Theprinciples discussed are universal and can be applied to every aspect of life. These principles,however, are like an opera. They cannot simply be performed, they must be rehearsed!-- Ariel Bybee, mezzo-soprano, Metropolitan OperaI found this book stimulating and thought-provoking. In fact, I keep referring to it.-- Richard M. DeVos, President, AmwayWinning is a habit. So is losing. Twenty-five years of experience, thought, and research haveconvinced Covey that seven habits distinguish the happy, healthy, successful from those who fail orwho must sacrifice meaning and happiness for success in the narrow sense.-- Ron Zemke, coauthor of The Service Edge and Service AmericaStephen R. Covey is a marvelous human being. He writes insightfully and he cares about people.The equivalent of an entire library of success literature is found in this one volume. The principles heteaches in The Seven Habits of Highly Effective People have made a real difference in my life.-- Ken Blanchard, Ph.D., author of The One-Minute ManagerThe Seven Habits are keys to success for people in all walks of life. It is very thought-provoking.-- Edward A. Brennan, Chairman, President and CEO, Sears, Roebuck and CompanyCovey validates the durable truths as they apply to family, business, and society in general, sparingus the psycho-babble that pollutes so much of current literature on human relations. His book is not aphotograph, but a process, and should be treated as such. He is neither an optimist nor a pessimist,but a possibilist, who believes that we and we alone can open the door to change within ourselves.There are many more than seven good reasons to read this book.-- Steve Labunski, Executive Director, International Radio and Television SocietyKnowledge is the quickest and safest path to success in any area of life. Stephen Covey hasencapsulated the strategies used by all those who are highly effective. Success can be learned and thisbook is a highly effective way to learn it.-- Charles Givens, President, Charles J. Givens Organization, Inc., author of Wealth Without RiskI know of no one who has contributed more to helping leaders in our society than Stephen R.Covey. There is no literate person in our society who would not benefit by reading this book andapplying its principles-- Senator Orrin G. HatchOne of the greatest habits you can develop is to learn and internalize the wisdom of Stephen Covey.He lives what he says and this book can help you live, permanently, in the "Winner's Circle."-- Dr. Denis Waitley, author of The Psychology of WinningIt's powerful reading. His principles of vision, leadership, and human relations make it a practicalteaching tool for business leaders today. I highly recommend it.-- Nolan Archibald, President and CEO, Black and Decker

THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLEBrought to you by FlyHeartThe Seven Habits of Highly Effective People suggests a discipline for our personal dealings withpeople which would be undoubtedly valuable if people stopped to think about it.-- James C. Fletcher, Director, NASAA wonderful contribution. Dr. Covey has synthesized the habits of our highest achievers andpresented them in a powerful, easy-to-use program. We now have a blueprint for opening theAmerican mind.-- Charles Garfield, author of Peak PerformerSeven Habits is an exceptional book. It does a better job of inspiring a person to integrate thedifferent responsibilities in one's life -- personal, family, and professional -- than any other book I haveread.-- Paul H. Thompson, Dean, Marriott School of Management, BYU and author of NovationGoodbye, Dale Carnegie. Stephen Covey has had a profound influence on my life. His principlesare powerful. They work. Buy this book. Read, it, and as you live the principles your life will beenriched.-- Robert G. Allen, author of Creating Wealth and Nothing DownIn the '90s America needs to unlock the door to increased productivity both on a business andpersonal basis. The best way to accomplish this goal is through enhancing the human resource. Dr.Covey's Seven Habits provides the guidelines for this to happen. These principles make great sense andare right on target for the time.-- F.G. "Buck" Rodgers, author of The IBM WayThis book is filled with practical wisdom for people who want to take control of their lives, theirbusiness and their careers. Each time I read a section again I get new insights, which suggests themessages are fundamental and deep.-- Gifford Pinchot III, author of IntrapreneuringMost of my learning has come from modeling after other people and what they do. Steve's bookhelps energize this modeling process through highly effective research and examples.-- Fran Tarkenton, NFL Hall of Fame quarterbackNot only does the "character ethic" win hands down every time over the "personality ethic" in thebattle of effectiveness, it also will bring greater fulfillment and joy to individuals seeking meaning intheir personal and professional lives.-- Larry Wilson, author of Changing the Game: The New Way to SellFundamentals are the key to success. Stephen Covey is a master of them. Buy this book, but mostimportantly, use it!-- Anthony Robbins, author of Unlimited PowerThis book contains the kind of penetrating truth about human nature that is usually found only infiction. At the end, you will feel not only that you know Covey, but also that he knows you-- Orson Scott Card, winner of the Hugo and Nebula Awards

THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLEBrought to you by FlyHeartStephen Covey adds great value to any individual or organization, not just through his words. Hisvision and integrity -- his personal example -- move people beyond mere success.-- Tom F. Crum, cofounder, The Windstar Foundation, and author of The Magic of ConflictWith all the responsibilities and demands of time, travel, work, and families placed upon us intoday's competitive world, it's a big plus to have Stephen Covey's The Seven Habits of Highly EffectivePeople to refer to.-- Marie OsmondIn The Seven Habits of Highly Effective People, Stephen Covey serves up a seven-course meal onhow to take control of one's life and become the complete, fulfilling person one envisions. It is asatisfying, energetic, step-by-step book that is applicable for personal and business progress.-- Roger Staubach, NFL Hall of Fame quarterbackThe conclusions he draws in this book underscore the need to restore the character ethic in oursociety. This work is a valuable addition to the literature of self-help.-- W. Clement Stone, founder, Success MagazineStephen Covey's deliberate integration of life and principles leads to squaring inner thought andoutward behavior, resulting in personal as well as public integrity.-- Gregory J. Newell, U.S. Ambassador to Sweden

THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLEBrought to you by FlyHeartPart OneParadigms and PrinciplesINSIDE-OUTThere is no real excellence in all this world which can be separated from right living-- David Starr Jordan* * *In more than 25 years of working with people in business, university, and marriage and familysettings, I have come in contact with many individuals who have achieved an incredible degree ofoutward success, but have found themselves struggling with an inner hunger, a deep need for personalcongruency and effectiveness and for healthy, growing relationships with other people.I suspect some of the problems they have shared with me may be familiar to you.I've set and met my career goals and I'm having tremendous professional success. But it's cost memy personal and family life. I don't know my wife and children anymore. I'm not even sure I knowmyself and what's really important to me. I've had to ask myself -- is it worth it?I've started a new diet -- for the fifth time this year. I know I'm overweight, and I really want tochange. I read all the new information, I set goals, I get myself all psyched up with a positive mentalattitude and tell myself I can do it. But I don't. After a few weeks, I fizzle. I just can't seem to keep apromise I make to myself.I've taken course after course on effective management training. I expect a lot out of my employeesand I work hard to be friendly toward them and to treat them right. But I don't feel any loyalty fromthem. I think if I were home sick for a day, they'd spend most of their time gabbing at the waterfountain. Why can't I train them to be independent and responsible -- or find employees who can be?My teenage son is rebellious and on drugs. No matter what I try, he won't listen to me. What canI do?There's so much to do. And there's never enough time. I feel pressured and hassled all day, everyday, seven days a week. I've attended time management seminars and I've tried half a dozen differentplanning systems. They've helped some, but I still don't feel I'm living the happy, productive, peacefullife I want to live.I want to teach my children the value of work. But to get them to do anything, I have to superviseevery move; and put up with complaining every step of the way. It's so much easier to do it myself.Why can't children do their work cheerfully and without being reminded?I'm busy -- really busy. But sometimes I wonder if what I'm doing will make a difference in thelong run. I'd really like to think there was meaning in my life, that somehow things were differentbecause I was here.I see my friends or relatives achieve some degree of success or receive some recognition, and I smileand congratulate them enthusiastically. But inside, I'm eating my heart out. Why do I feel this way?I have a forceful personality. I know, in almost any interaction, I can control the outcome. Most ofthe time, I can even do it by influencing others to come up with the solution I want. I think througheach situation and I really feel the ideas I come up with are usually the best for everyone. But I feeluneasy. I always wonder what other people really think of me and my ideas.My marriage has gone flat. We don't fight or anything; we just don't love each other anymore.We've gone to counseling; we've tried a number of things, but we just can't seem to rekindle the feeling

THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLEBrought to you by FlyHeartwe used to have.These are deep problems, painful problems -- problems that quick fix approaches can't solve.A few years ago, my wife Sandra and I were struggling with this kind of concern. One of our sonswas having a very difficult time in school. He was doing poorly academically; he didn't even knowhow to follow the instructions on the tests, let alone do well in them. Socially he was immature, oftenembarrassing those closest to him. Athletically, he was small, skinny, and uncoordinated -- swinginghis baseball bat, for example, almost before the ball was even pitched. Others would laugh at him.Sandra and I